The pervasive, and growing, number of suggestion engines concerning topics of all sorts have become a de rigeur aspect of social networking pages. I intentionally didn’t say social networking sites, because, as we discussed on the podcast lat week, social networking is becoming more a regular part of ALL sites as opposed to platforms in themselves. Whether it’s film, television, music, books, websites, cars, etc., the ability of web users to rate and comment on anything under the sun is facilitating the aggregation of opinion. And popular opinion, right or wrong, often gets confused with fact… but that’s another issue. There is an inherent danger in recommendation engines that is often overlooked and has nothing to do with the truth or fallacy of the opinions used to generate the recommendations. Recommendation engines homogenize choice. Discovery of the new, unique, and radical is, by nature, stifled by numbers. If 1000 who liked movie A also liked B, C, and D,...